Audi, yes, the car company, has been using the serious crime of identity theft in a series of commercials. They’re marketing their new car as “unmistakable.” So to illustrate this, they’re using identity theft. In one commercial, kids exit school to be confronted with a line of cars that are exactly the same…only the kid who’s mom is driving the Audi is able to find her and confidently gets in the car while his classmates are stumped at identifying their moms. In another, a woman is confronted with line after line of identical cars in a parking garage, unable to find hers. Of course, the Audi is the only one that’s different. You get the idea.

Frankly, I find them disturbing, insulting, and they really piss me off. Everytime I see one of those commercials I want to throw something at the TV I get so angry.

Identity theft is serious. VERY SERIOUS. I cannot stress that enough. You have to take it seriously, both to prevent it and if you are unfortunate enough to be a victim. It’s much more serious than your car looking like someone else’s car, thankyouverymuch. My identity is so much more important than a friggin’ car. It determines whether or not I can buy that car. Or buy anything else, for that matter. As a victim of identity theft, seeing Audi use that serious crime for a car commercial only makes me want to never ever buy one of their products. Ever. They have permanently lost my business.

I think that Audi take a long hard look at their use of such a serious crime to sell a vehicle and consider publishing an apology to those of us that have been victims. Not to mention fire their head of marketing for letting a campagin like that move forward. Poor taste. Very very poor taste, Audi. I am not impressed.

About slmcdanold

I’m learning to laugh at myself on a daily basis. I’m a librarian (cataloger) and I love it. My job involves all things metadata related in any and all formats. I have been known to cause a ruckus when necessary (aka troublesome cataloger) and make no apologies for it. I have a passion for continuing education and teaching. I’m a newbie coder (still learning). I like to cook. I’m a fan of rugby (go Australian Wallabies!) and ice hockey (go Detroit Red Wings!). I’m car-free and bike/walk a lot. I’m learning to love running one stride at a time. I own (and love) a very mouthy cat with a punk attitude and a slightly neurotic rescue mutt.
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